Max Factor Lipfinity gives upto 12 hours long lasting lipstick. An ultra long lasting and vibrant lip duo that together creates a smooth, sheer finish that lasts upto 12 hours! Max Factor Lipfinity has a semi permanent colour and a shine boosting, moisturising topcoat there's no need to reapply, even after eating and drinking throughout your day- no matter how long it is your lipsticks still on! Max Factor Lipfinity has a revolutionary 2 step lipstick system that gives long lasting colour plus moisture. Step 1: apply the colour once first thing in the morning and it will last through coffee, lunch and afternoon tea - you really can forget all about it! Step 2: apply the moisturising top coat for moisture and shine.