Enter a new era of lashes with Max Factor 2000 Calorie Long Lash Era Mascara, and get ready for scroll-stopping length.

Up to 50% visibly longer lashes!

This innovative tubing mascara wraps each lash for smudge-proof, all-day wear and drama-free removal

The lash-snatching formula of this Max Factor mascara stretches and sculpts each individual lash for a naturally elongated and lifted look

It comes off so easily when you're ready. Simply wet a cotton pad or your fingers with warm water and press gently against your lashes for a few seconds, then wipe off

Watch the lengthening mascara slide off in pieces. No mess, no drama

Make every era a long-lash era, only with Max Factor